Samantha G. Wolfe
XRSI | NYU’s Steinhardt School
Samantha G. Wolfe is the Founder of PitchFWD, a strategic consultancy focused on the acceleration of consumer and enterprise adoption of emerging technologies through brand and marketing strategy as well as product and developer marketing. PitchFWD works to increase awareness, understanding of, and traction for the most innovative and cutting-edge products and services.
Sam is an Adjunct Professor at NYU’s Steinhardt School teaching ‘The Business of Virtual Reality and Augmented Reality’ and ‘The Marketing of Innovation’, both courses she created and developed. Sam also has co-authored the book, “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications” and is a contributing author to Charlie Fink’s book “Convergence: How The World Will Be Painted With Data” with a chapter focused on “Augmented Reality & Brands.”
Sam has presented across the country about the emerging technology marketing and brand strategy, including appearances at SXSW, the VRARA, CES, and at the Augmented World Expo, where she hosted and co-curated AWE’s inaugural Marketing & Sales Track.
Sam is a Board Member of SXSW Pitch and XR Ignite, and she has been on the judging panel for the Games for Change Festival, AWE Auggie Awards, MIT Reality Hack, and CES Innovation Awards.
