Companies of all stripes are racing to enter the metaverse, whether that means building experiences there, engaging in gaming, minting NFTs, or selling virtual goods.
Research suggests that XR advertising can be up to 4x more effective than traditional formats.
How far are we from the arrival of the Metaverse, and how should marketers utilize this new medium responsibly to reach consumers in a safe, productive, and private manner?
Session Video
The Keynote, titled "Impact of Immersive Advertising on Humankind: How will the Metaverse change our behavior as it reshapes our experiences?" was delivered during the Metaverse Safety Week. The speaker, Alvin Wang Graylin, provided an overview of the evolution of immersive technologies and how they are being used in advertising, education, and other fields.
Graylin highlighted the potential of the Metaverse to transform human behavior and emphasized the importance of ensuring that these changes are positive and ethical. He discussed the risks associated with the use of immersive technology and called for the development of frameworks to protect human rights in the Metaverse. Graylin also shared his vision for the future of immersive technology and urged the audience to collaborate to create a safe and responsible Metaverse.
The "Keynote" focused on the impact of immersive advertising on humankind and how the Metaverse will change our behavior as it reshapes our experiences. The main ideas and insights discussed during the keynote are:
The Metaverse is a term used to describe a collective virtual shared space that is created by the convergence of physical and virtual reality.
The Metaverse will change our behavior and reshape our experiences by creating new opportunities for communication, collaboration, and commerce.
The Metaverse will offer new opportunities for advertising and immersive experiences that will enable brands to connect with consumers in new and exciting ways.
Immersive advertising will be the future of advertising and will change the way we interact with brands.
Brands will need to be mindful of the ethical and moral implications of immersive advertising and ensure that they respect people's privacy and consent.
There is a need for regulation and ethical standards to ensure that immersive advertising is safe, ethical, and respects human rights.
The Metaverse will have a significant impact on society, and it is essential to consider the ethical, legal, and social implications of this technology.
The Metaverse has the potential to create new opportunities for people to connect, collaborate and create new experiences.
Overall, the keynote provided insights into the impact of immersive advertising on humankind and how the Metaverse will change our behavior as it reshapes our experiences. The speakers highlighted the opportunities and challenges associated with this emerging technology and emphasized the need for regulation, ethical standards, and considerations for human rights.
We are entering a post-reality era with a diminishing sense of safety, privacy, and trust. We need to come together to address these risks proactively and reduce harm to humans and societies. X Reality Safety Intelligence (XRSI) believes that the first step to this is creating awareness and safeguards.
Metaverse Safety Week 2023 is a week-long safety campaign, and we need your generous support in making it a Free-for-All, Accessible & Inclusive for everyone.
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