Immersive Marketing in the Metaverse Age: challenges and opportunities in leveraging experiential technologies for a positive social outcome

Back to 2022 agenda
December 10
11:10 am PST
30 minutes
Back to 2022 agenda

Companies of all stripes are racing to enter the metaverse, whether that means building experiences there, engaging in gaming, minting NFTs, or selling virtual goods.

Research suggests that XR advertising can be up to 4x more effective than traditional formats.

How far are we from the arrival of the Metaverse, and how should marketers utilize this new medium responsibly to reach consumers in a safe, productive, and private manner?

Session Video

Back to top