Impact of Immersive Advertising on Humankind: how will the Metaverse change our behavior as it reshapes our experiences?

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December 10
12:00 pm PST
30 minutes
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Companies of all stripes are racing to enter the Metaverse, building experiences, engaging in gaming, or selling virtual goods.

Research suggests that VR is up to 4x more effective based on eye tracking and various biometric data. How can consumers be more aware and informed as we build these brave new worlds?

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